Serving as the Exclusive Digital Signage and Display Partner, Toshiba Showcases Cutting-Edge Technology Allowing for the Ultimate Fan Experience
LOS ANGELES, Calif. (Sept. 8, 2014) – Toshiba America Business Solutions, Inc. has been named a “Founding Partner” and the Official Electronics Provider of STAPLES Center by AEG, owners of the downtown Los Angeles sports and entertainment arena. As the exclusive supplier of digital signage and displays for the arena, Toshiba will supply STAPLES Center with more than 800 displays while receiving interactive digital signage, multi-media content, venue and affiliate product placement, as well as a comprehensive social media program with the Los Angeles Kings to enhance fan experience. The multi-year deal was brokered by AEG Global Partnerships.
Another key element of the partnership will enable STAPLES Center to launch its first-ever, state-of-the-art interactive destination where fans will be encouraged to engage in various social media activities relating to the upcoming 2014-15 NBA and NHL seasons. Located in the main concourse of STAPLES Center, LA Interactive, powered by Toshiba will enhance fans’ experience with Twitter feeds, updates and battles, hashtag polls, player stats, game scores and video highlights. LA Interactive, powered by Toshiba will be unveiled in early November.
“Toshiba is very excited about the opportunity to showcase our advanced interactive display and fan engagement technologies at STAPLES Center. Having the opportunity to forge a partnership with the leading live entertainment presenter in the world, at one of the most highly attended venues is truly an honor,” said Bill Melo,chief marketing executive, at Toshiba America Business Solutions, Inc. “We see serving as the Official Electronics Provider and Founding Partner of STAPLES Center as only the beginning of a long lasting relationship with AEG.”
The partnership also includes the installation of nearly 16,000 LED lights in the L.A. LIVE East and West Garages, which is expected to save approximately 1,800,000 kilowatt hours of electricity annually. The net savings during a 10-year period should total $1,650,000, with an overall energy reduction of 56 percent.
“Having the opportunity to partner with such a world-renowned company as Toshiba is an absolute honor. The company’s reputation as a leading manufacturer of high-tech products is matched only by its dedication to sustaining the environment,” said Nick Baker senior vice president, Global Partnerships at AEG. “Due to our shared commitment to achieving the next evolution in fan engagement, we are confident the newly-minted relationship will continue to provide the interactive experiences our guests have come to expect while attending any event at STAPLES Center.”
Additional components of AEG’s partnership with Toshiba include indoor and outdoor signage in and around STAPLES Center, including LED rotation on the scoreboard during all publicly ticketed events, a customized promotional video, and installation of Toshiba televisions in STAPLES Center’s best-in-class private suites and conference rooms, creating an immersive experience year-round.
For more details on live events at STAPLES Center, please visit staplescenter.com.
For more information on Toshiba solutions and services available in the United States and Latin America, please visit business.toshiba.com and watch our corporate video on YouTube.
About Toshiba America Business Solutions, Inc.
Irvine, Calif.-based Toshiba America Business Solutions, Inc., (TABS) is an independent operating company of Toshiba Corporation, a Fortune Global 500 company and the world’s eighth-largest electronics/electrical equipment organization. At Toshiba, we understand managing your business content goes well beyond making copies. It’s about managing information whether it’s in print, in digital format or displayed visually. Our people offer leading, real-world products and solutions – whether speaking of our award-winning, e-STUDIO™ multifunction products or innovative Ellumina™ digital signage line – to handle all of your content management needs. We’ll help you cut costs, secure your information and reduce your environmental footprint. And if there’s one thing every business and our planet can use right now, it’s managing to do more with less. For more information on Toshiba solutions and services available in the United States and Latin America, please visit www.business.toshiba.com and watch our corporate video on YouTube.
About AEG
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including more than 100 of the world’s preeminent facilities such as STAPLES Center (Los Angeles), StubHub Center (Carson, CA), Best Buy Theater (Times Square, New York), Sprint Center, (Kansas City), Target Center (Minneapolis), Mercedes-Benz Arena (Shanghai, China), MasterCard Center (Beijing, China), O2 World Hamburg, Allphones Arena (Sydney, Australia), Ericsson Globe Arena (Stockholm, Sweden), O2 World Arena (Berlin, Germany) and The O2 Arena and entertainment district (London, England), which are all part of the portfolio of AEG Facilities. Developed by AEG, L.A. LIVE is a 4 million square foot / $3 billion downtown Los Angeles sports, residential & entertainment district featuring Nokia Theatre L.A. LIVE; Club Nokia; a 54-story, 1001-room convention “headquarters” destination; along with entertainment, restaurant and office space that officially opened in 2010.
AEG Live, the company’s live-entertainment division, is the world’s second largest concert promotion and touring company, and is comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions with fifteen regional offices. AEG Global Partnerships, a division responsible for worldwide sales and servicing of sponsorships naming rights and other strategic partnerships. In addition to overseeing privately held management shares of the Los Angeles Lakers, assets of AEG Sports include franchises such as the LA Kings, LA Galaxy and Houston Dynamo and the Amgen Tour of California cycling stage race. In 2010, AEG launched its AEG 1EARTH environmental program with the announcement of 2020 environmental goals and the release of the industry’s first sustainability report. And in 2011, AEG introduced AXS, a comprehensive entertainment platform serving as the company’s primary consumer brand, including AXS Ticketing, which provides fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface, Examiner.com and the AXS TV network. For additional information, visit http://www.aegworldwide.com/.
About STAPLES Center
STAPLES Center has clearly established itself as the sports and entertainment center of the world. As the home of four professional sports franchises – the NBA’s Los Angeles Lakers and Los Angeles Clippers, the NHL’s 2014 Stanley Cup Champion Los Angeles Kings and the WNBA’s Los Angeles Spark. The AEG owned and operated arena continues to distinguish itself as the host of several high-profile events of national and international distinction including “Music’s Biggest Night” the GRAMMY Awards fourteen of the last fifteen years, the 2004 & 2011 NBA All-Star Game, 2002 NHL All-Star Game, 2000 Democratic National Convention and 2009 World Figure Skating Championships. STAPLES Center’s has also played host to some incredible concerts with performances that have brought international stature to the downtown Los Angeles arena including concerts by Taylor Swift, Mana, The Rolling Stones, Prince, U2, Garth Brooks, Paul McCartney, P!nk, Usher, Jay-Z, Kanye West, Roger Waters, Britney Spears, Beyoncé, Justin Bieber, Katy Perry, Sade, Justin Timberlake and more. STAPLES Center hosts over 250 events and over 4 million guests annually with events ranging from professional sports, live music, family shows, boxing and special events. The arena’s reputation for world-class amenities, features and commitment to quality of service and the guest experience is second to none. Visit STAPLES Center today at staplescenter.com
