ITEX Imaging & Technology Education Exposition is the largest and most extensive international trade show connecting vendors and resellers in the office technology space. Aimed at Business Solutions Providers (BSPs) such as IT VARs, Copier and Print Dealers and Imaging VARs, the show has grown exponentially and is now a staple of the industry. Founded by Marc Spring in 2001, ITEX was developed to provide BSPs with access to vendor-neutral education, trends and best practices to help grow their businesses.
Marc Spring
As the show grew over the years, it proved to be a huge success—with revenue growing 780 percent between the show’s inception in 2001 and when Spring sold the show in 2009. Now for 2017, Spring has reacquired the show and is determined to bring back the best of what ITEX has to offer. Here’s what he had to say about reacquiring the show, and what to expect in April:
We’ve been hearing a lot of buzz about the show since your reacquisition, what is the direction for ITEX this year?
Spring: ITEX was always about bringing the industry together, but more importantly, ITEX has been about what will be the next “big thing” that dealers need to focus on. This year is all about the convergence of the industry, Managed Print and Managed IT coming together and transforming the way we think about Managed Services Providers.
What will you be doing differently for the show versus previous years?
Spring: First and foremost, we are back in Vegas! But really, what sets my management of the show apart from previous years is that our education was crafted for dealers and by dealers. And we are re-committing ourselves to that dealer-centered model. At ITEX you’ll find the dealer education to get you where you want to go. In addition, I am excited to report that we will have six co-location events that will take place at ITEX this year!
Tell me more about those partnerships and co-locations…
Spring: On the MPS side we’ve partnered with ENX Magazine, Industry Analysts and MPSA; for Managed IT we have partnerships with CompTIA, ChannelPro and Channel e2e.
What would you say is the biggest selling point for a vendor to exhibit at ITEX?
Spring: I would say the number of attendees; we are already expecting over 2,000 attendees including this new IT audience that our partners are bringing. Of course, we still have a channel of successful resellers who will be returning, so it’s really the perfect representation of that convergence.
Why should someone attend ITEX?
Spring: We provide a perspective like no other event: a holistic assessment of the industry. We are in it for the benefit of all resellers and their goals, whether your dealership is small or large, whether you want to improve your MPS offering or get into Managed IT. We have everything from MPS courses to IT Certificates.
Tell me more about the IT Certificate…
Spring: In the spirit of being at the forefront, this year’s show also brings something like never before. We will be offering an Executive Certificate in IT Security* from our partners CompTIA. This is a huge deal for the show and really underscores the emphasis we have placed on creating a technology-driven show. An IT Security certificate will go a long away for those resellers that want to differentiate themselves from their local competition when fighting for a Managed IT/MPS deal.
ITEX 2017 will be held April 18 – 20, 2017 at the Mandalay Bay Hotel in Las Vegas. For more information, visit itexshow.com
ITEX Contact Info:
Tel: 954-903-7900
www.itexshow.com
