Features

Marketing Musts: Dealers Talk Keys to Crafting an Effective Message

It can be argued that every challenge has a solution, and behind that solution is a message that illustrates value by painting a picture of past success. When you are the one delivering that
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Michael Lepper Ascension Signifies Changing of the Guard at Impact Networking

Frank Cucco had a vision of flourishing growth when he co-founded Impact Networking in 1999. Now, as the second quarter of the century gets underway and the dealer embarks on its 25-year
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Katun’s Arivia Multifunction Printers Recognized by Keypoint Intelligence as Recommended

Katun Corporation (Katun), provider of Arivia multifunction printers (MFPs) and leading supplier of OEM-compatible imaging supplies, announced that three of its Arivia MFP models have received
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Take Five: Levifi Offers Insights into AI’s Pitfalls and Potential

Levifi, a leading managed technology services provider (MTSP), is reporting on the ever-changing trends of AI and how they will impact the workplace. As with any technology, Levifi aims to
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M&A Roundup: CFBT Turns Triple Play, Fraser Subsidiary Watchkeep Buoys IT, Sharp Buys in Florida

Most dealers are incredibly busy this time of year, which makes efficiency all the more invaluable in order to keep operations humming. Some companies, however, have taken multitasking to another
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Across the World of Marketing, Dealers Identify Tools for Every Need

Want help with your marketing? Simply Google “marketing resources” and you will be inundated with a wealth of options. Then the question becomes, what subset of marketing are you seeking: email,
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Switching Channels: ENX Magazine Adds Facebook Page

Affinity Business Communications is excited to announce ENX Magazine has created a Facebook page to better connect with readers. The page went live Feb. 20. ENX ownership and editorial staff had
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Industry Veteran Aaron Dyck Joins IN2communications as vCMO to Drive Managed Marketing Services

IN2communications is proud to announce Aaron Dyck has joined its team as virtual chief marketing officer (vCMO). With over 15 years in the MSP industry and four years as president of managed
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Diversification Destination: Toshiba’s Larry White Shows Shortest Distance to Profit

Regardless of what magazine or analyst report you read, webinar you log into, or manufacturer conference you attend, they all have reached the same conclusion when it comes to growth
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M&A Roundup: Doceo Bolsters Baltimore Presence, Kelley Create Targets Alaska

Two office dealer transactions took place this past week, and they are almost as far apart as geographically possible. Back east, Doceo of York, Pennsylvania, augmented its reach into Baltimore
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Socially Acceptable: Making an Argument for Marketing Different Channels

If social media represented a hairdo, LinkedIn would be “business in the front,” with Facebook assuming the role of “party in the back.” The networks have much in common, but it’s the tone and
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Hoosier Help: Applied Innovation Plants Flag in Fort Wayne with Grand Opening of Office

Applied Innovation, a leader in office technology and business solutions, proudly announces the grand opening of its newest office in Fort Wayne, Indiana. Although the company has had a presence
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