GreatAmerica Financial Services and B2BToolbox announced a new capability that integrates financing into an e-commerce platform. This collaboration enhances the sales process for office technology providers and offers a fully digital experience for their customers.
Office technology providers commonly use financing to close sales. This integration allows them to keep their existing processes while incorporating a digital delivery method. It also enables solution providers to bundle service and upgrade/buyout amounts into a single transaction.
“We’re excited to partner with B2BToolbox and use the GreatAmerica InteGREAT APIs (Application Programming Interface) to provide a seamless financing experience, boosting our mutual customers’ profitability,” stated Mitch Leahy, SVP and GM, GreatAmerica Financial Services. “The B2BToolbox team has been amazing to work with and extremely responsive to modification requests to match our customers’ needs.”
Norm McConkey, founder and CEO of B2BToolbox, looks forward to the opportunities this opens for the market. “A sales rep now builds a customized quote for a customer, adds residual amounts from a previous contract, customizes service, includes per-page fees, and adds additional hardware and software—all in a few clicks,” he said. “Progressive dealerships lower their sales costs, improve close rates, and drastically reduce the time it takes to go from a quote to a closed sale.”
The integration between GreatAmerica and B2BToolbox simplifies the entire process, from quoting to agreement signature, within a single platform. The technology can be embedded into the solution provider’s sales process. Impact Networking, a technology provider based in Chicago, has implemented it using this approach.
“B2BToolbox and GreatAmerica have worked closely with our Impact Networking team to make it easier for our customers to do business with us. Digital quoting frees our sales team to focus on larger strategic opportunities. It saves customers time and money by streamlining a traditionally manual and cumbersome process by moving it online,” said Frank Cucco, CEO, Impact Networking. “The digital finance portal is an important part of our sales strategy going forward.”
Learn more about the B2BToolbox and GreatAmerica digital finance portal here.
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About B2BToolBox
B2BToolbox is the leading provider of e-commerce and digital workflow solutions for technology solution providers. We enable businesses to build fully branded online stores that give their customers access to millions of technology SKUs. B2BToolbox developed a Digital Finance Portal (DFP) in collaboration with GreatAmerica to fully digitize sales and contract processes and make financial transactions 100% online for customers. Our solutions integrate with distributors, back-office accounting, and CRM solutions to ensure real-time product details, pricing, and inventory updates, delivering a seamless digital workflow.
B2BToolbox also plays a crucial role in the digital marketing arena. We offer strategic digital marketing services tailored to help resellers attract new customers and improve ROI. B2BToolbox combines e-commerce, finance, and digital tools to transform your online presence and drive business success.
About GreatAmerica Financial Services
GreatAmerica is the largest, family-owned national commercial equipment finance company in the United States. A $3+ billion company with life-to-date finance originations of $16.9 billion, GreatAmerica was established in Cedar Rapids, Iowa in 1992. Dedicated to helping manufacturers, distributors, resellers, and franchisees be more successful and keep their customers for a lifetime, GreatAmerica offers innovative, complementary services in addition to financing. GreatAmerica is committed to the communities it serves and donates more than $1.1 million annually through a GreatAmerica Donor Advised Fund and an Employee Advised Fund, giving team members a say in where funds are allocated. GreatAmerica is committed to the office technology industry and is the leader in single invoice solutions (MPS, managed IT, and other specialized billing options).
