Kyocera Document Solutions America Inc. announced that Copystar will be replaced by the Kyocera brand as of June 30.
Until now the Copystar brand has been a sales division selling Kyocera-made devices under the Copystar name. This strategic decision demonstrates the organization’s ambition to combat uncertainty in the business landscape by further strengthening its brand.
It also represents the next step of the long-term strategy that was unveiled as part of the new brand launch in 2019, a strategy that has since seen the Kyocera brand go from strength to strength.
“During uncertain times, unity is what defines resilient organizations,” says Oscar Sánchez, president and CEO at Kyocera Document Solutions America. “There is little doubt that the conversion of Copystar to Kyocera will make us a stronger organization. Rather than dedicating resources to multiple brands, we can now concentrate all our efforts on elevating the Kyocera brand to new heights.”
With the transition to Kyocera underway, Sánchez believes that Copystar dealers have every right to be excited about this new chapter. “The Kyocera brand is one of the most respected in the world when it comes to innovation. The trust in our quality has been hard-earned across decades. Copystar dealers can now leverage it to their advantage.”
Brand recognition is a crucial aspect of marketing, and Copystar dealers now have a tremendous opportunity to add a new dimension to their portfolios with the Kyocera brand.
“Our new brand launch in 2019 marked the start of an exciting new chapter for Kyocera, and Copystar becoming part of the Kyocera brand represents an important milestone on this strategic roadmap,” says José María Estébanez, vice president of corporate marketing. “By fusing resources, energy, expertise, and experience, we are primed to strengthen the Kyocera brand even further while providing Copystar dealers brand-new opportunities to grow their business.”
The conversion process is now underway and will conclude on June 30.
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About Kyocera Document Solutions America Inc.
Kyocera Document Solutions America Inc. is a group company of Kyocera Document Solutions Inc., a global leading provider of total document solutions based in Osaka, Japan. The company’s portfolio includes reliable and eco-friendly MFPs and printers, as well as business applications and consultative services which enable customers to optimize and manage their document workflow, reaching new heights of efficiency. With professional expertise and a culture of empathetic partnership, the objective of the company is to help organizations put knowledge to work to drive change.
Kyocera Document Solutions Inc. is a group company of Kyocera Corporation (Kyocera), a leading supplier of semiconductor packages, industrial and automotive components, semiconductor packages, electronic devices, smart energy systems, printers, copiers, and mobile phones. During the year ended March 31, 2022, the Kyocera Group’s consolidated sales revenue totaled 1.8 trillion yen (approx. US$15.1 billion). Kyocera is ranked #603 on Forbes magazine’s 2021 “Global 2000” list of the world’s largest publicly traded companies, and has been named by The Wall Street Journal among “The World’s 100 Most Sustainably Managed Companies.”
