The printing consumables industry changes every day, and in recent years its structure has altered dramatically. Chipjet believes that one thing will never change: a valuable enterprise always makes its partners more competitive. This is the basis for Chipjet’s firm standing in the industry and the reason why many partners choose Chipjet to work with them on microchips for consumables.
Hade Wang, general manager of Chipjet, says “The ‘partner’ here doesn’t only refer to customers, but also includes suppliers and other players devoting themselves to our industry. We hope all of us work together to enhance the printing consumables industry. Hand in hand, we maximize our value in each individual link of the chain and drive the development of our industry, which is the only way to a promising future. Chipjet has been always a promoter and practitioner of this concept.”
Overview photo where Chipjet office is located
Chipjet knows that to succeed it must lead the change in the IC industry, and it has the resources to do so. In 2016, the company joined Hubei Dinglong Co., Ltd. The move combines the strong financial strength of Hubei Dinglong and the research and development capabilities of Chipjet to keep Chipjet competitive in the consumables industry supply chain, and it improves Chipset’s position in the integrated circuit industry as well.
For example, Chipjet believes it’s important to focus on the recycling business, and it has made every project in its R&D pipeline oriented to remanufactured products. Sometimes, it’s difficult for remanufacturers to survive and compete with new-built businesses, but sustainable development has never been more important. Changes that are favorable to remanufacturers are happening overseas, and Chipjet believes those changes will eventually happen in China as well. The remanufacturing industry will become more and more important, and Chipjet is already prepared for all these changes.
Technology-Driven and Service-Oriented
As a technology-driven high-tech enterprise, Chipjet not only emphasizes the growth of research and development, but also devotes itself to improving quality of service for its customers. Chipjet has consistently increased its investment in R&D so that it can cover most of the global printing industry brands. In mainstream products, Chipjet is first among enterprises focused solely on producing chips for printing consumables.
Hade Wang, general manager of Chipjet
On the service side, Chipjet provides customized R&D projects based on special requirements, helping customers create specialized solutions and open up new markets. Chipjet also provides custom research, joint development, and mass production services tailored to the needs of the individual customer, making it easy to implement new solutions and develop new markets.
While working with its clients, Chipjet implements a one-to-one and beginning-to-end sales engineering system, which means its sales engineers will study its partners’ industry deeply; assist with developing product strategy; and provide technology, information and marketing support.
Chipjet also combines R&D with market research to make great products. At Chipjet, marketing is a responsibility for everyone in the company. Chipjet takes a customer-focused approach to every aspect of the product life-cycle, including R&D, procurement, manufacturing and marketing. This approach allows Chipjet to better help its partners meet their goals.
“The ultimate target of R&D is to make a better experience for customers, which requires us to focus on customers’ demands. It is the demands and feedback of customers regarding the performance, quality and cost that directly drives R&D, which helps our products become highly competitive in the market,” said Wang.
Focus on Recycling
Production
Many remanufacturers aim to minimize the environmental impact of the consumables industry. In the remanufacturing process of printing consumables, the chip plays a crucial role. With a breakthrough in chip technology, Chipjet provides better chip processing and supports recyclable solutions for more remanufacturers, which contributes to sustainable development and further enhances a positive image of the industry. For example, some OEM chips are very difficult to reset for some products. In most of the cases, it is much more difficult than making a compatible chip. To have a resetting technology, you need more details and understanding of the OEM chips, and this kind of technology is very important for remanufacturers and is also a challenge for chip solution suppliers.
Chipjet annual party 2017 – management people
As early as 2007, when Chipjet was just founded and remanufactured products were still a niche market, Chipjet was already focused on the development of recyclable products and supporting solutions. Chipjet is one of the first businesses to promote chip remanufacturing solutions, and now provides products, services and solutions for many well-known remanufacturers at home and abroad.
Intellectual Property Protection
As one of the leading companies in the industry, Chipjet has rigorous standards regarding intellectual- property-related work. The company has built a thorough intellectual property portfolio, including patents, trademark registration and certifications to protect the rights and interests of customers as well as Chipjet’s own intellectual property rights. Chipjet has earned more than 50 patents related to R&D to date.
Chipjet also attaches great importance to co-operating with local patent lawyer teams around the world, by interpreting the local patents with local lawyers to ensure a professional patent-free solution. The company adheres to the strategy of implementing intellectual property rights by relying on strong technology research and development, and by building technical barriers and competitive advantages supported by intellectual property rights.
“Investment in R&D and innovation is tremendous. Without respect or protection for intellectual property, imitators can enjoy the fruit at a very low cost, which stops further investment in R&D and innovation. It results in similarity of product and quality and also holds back innovation. The development trend of our industry asks us to protect intellectual property rights, and we endorse the internationally recognized spirit of fair play,” says Wang.
Where Are We?
Chipjet participates in exhibitions every year in different countries and regions all over the world. Feel free to visit our company. Visit Chipjet’s official website or contact us for more information. Our sales engineers will be delighted to help you plan the trip. We will show you the different departments of Chipjet, including research and development, production, and services. We warmly welcome you to learn more about Chipjet with an open mind.
