Social Networking with Applied Imaging

When Caitlin Cheevers joined Applied Imaging in Grand Rapids, MI as marketing manager last July after graduating from Central Michigan University in May, the dealership was struggling to figure out how to best integrate social media into its marketing efforts. It’s not that
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What’s Hot & What’s Not?

This week we ask Lee Pietrowski, VP Sales K-12, at IMAGETEC LP in McHenry, IL, shares a technology trend that’s hot in his market and a trend that’s not as hot but could be if manufacturers changed their approach. What’s hot?   Pietrowski: Mobile device. Education uses one-to-one
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Between the Lines: Near Total Recall

This week I unveil another five of the Most Significant Events in the Office Imaging Industry of the Past 25 Years. Something that has always amazed me is the memory that so many in this industry have of the model numbers of the copiers and MFPs they’ve sold or reported on over
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The 25 Most Significant Events in the Office Imaging Industry of the Past 25 Years Part 3

And the 25 Most Significant Events beat goes on as we present five more significant events from the past 25 years. If you’ve been following along, it’s interesting to see the connection, and not slight connections either, between many of the trends on this list. That whole analog
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The 25 Most Significant Events in the Office Imaging Industry of the Past 25 Years Part 2

Welcome back to another round of the office imaging industry’s most significant events of the past 25 years. It’s been quite the ride, a ride that shows no signs of abating. No doubt about it, the past 25 years have been some of the most exciting in the industry with ups and
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Between the Lines: This Industry Doesn’t Sell Copiers, It Sells Technology

This week I present another five significant events of the past 25 years in the office imaging industry. If you missed last week’s first five, you can click here to see what you missed. One thing that’s been clear to me since I started compiling suggestions for this project a few
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News Bytes

New Formax Folder Ready-to-Go Out of the Box May 13, 2014 – The new FD 300 Desktop Document Folder from Formax is the latest addition to a complete line of office folders which feature user-friendly design and rugged construction. The FD 300 is compact and features clearly
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What’s Hot & What’s Not?

This week we check in with Brian Gertler, vice president of LDI Color Toolbox based in Jericho, NY about what’s hot and what’s not in LDI’s markets across the country. What’s hot? Gertler: MPS, production print, and visual communications. From a MPS perspective we just signed one
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The 25 Most Significant Events in the Office Imaging Industry of the Past 25 Years Part 1

Where were you in ’92? That was 22 years ago. How about in 1989, 25 years ago? Many of us were smack dab in the middle of this industry, doing some of the same things we’re doing now, or laying the groundwork for where we are today. This month we’re going to look at what some of
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What’s Hot & What’s Not?

This week Dan Tero, president of Image Works of Oklahoma in Oklahoma City shares what’s hot and what’s not in his market. What’s hot? Tero: People scaling back from larger machines and going to A4s. We’re putting three or four of these 40-ppm machines like we saw at the Kyocera
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Between the Lines: Trend Setting

I can’t believe I’ve been doing this since 1986. What, who am I kidding? I believe it. I started in this industry with a publication called Office Systems 86 in February of that year as associated editor for a two-year old trade magazine targeting decision makers in small and
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NSi Looks to Engage with its Customers and Partners at ENGAGE 2014

NSi’s Vice President of Marketing Mike Morper can barely contain his excitement. He’s all worked up about ENGAGE 2014, NSi’s first ever end user event in the U.S. scheduled for June 4-5 at Baltimore Harbor in Baltimore, MD. Unlike other industry events where sales pitches come
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HP Prepares to Take Its Supplies Partner Agreement to the Next Level

(Editor’s note: I wrote the following article for the May issue of Independent Dealer magazine. To read the complete issue or subscribe to this excellent publication targeting office supplies dealers, visit www.idealercentral.com) Less than six months after Hewlett-Packed sent
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Charting DEX Imaging’s Growth with Dan Doyle Jr.

It’s been 12 years since Dan Doyle, Jr. and his father, an industry veteran, launched DEX Imaging in Tampa, FL. What a wild 12-year ride it’s been as their dealership has grown from zero to more than $118 million a year in revenue. The Konica Minolta and Kyocera dealer now has
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