Make no mistake about it: the market is in charge. As a provider of services, the best you can hope for is to understand your customer better than the competition, give them what they want, anticipate their wants, needs and demands, and be as multimodal as possible in your Read More

One of the phrases I hear repeated over and over until it becomes a meaningless buzz is, “If it ain’t broke, don’t fix it.” I understand the sentiment that was behind this phrase when it was first uttered: it came from the telephone industry, and it was an admonition Read More