This piece originally appeared on the GreatAmerica Office Equipment Blog forum. Click here to read other topics of interest to our industry. 7,882. Do you remember this number? Or this date – October 10, 2008? Within the first few minutes of trading on Wall Street, the Dow Jones Read More

This piece originally appeared on the GreatAmerica Office Equipment Blog forum. Click here to read other topics of interest to our industry. According to Jessica Collins, a Virginia Commonwealth University Professor who spoke at the recent Copier Dealers Association (CDA) first Read More

Office Technology Providers have always been good at listening to the needs of their customers. They are passionate about innovating and developing new solutions that ultimately help their customers succeed. They learn new technologies, adopt new product lines, and develop Read More

Not many things are more important than understanding your customers. Since the fall of 2003, GreatAmerica Financial Services has been active with office technology industry peer groups to do just that. Our industry presence and deep understanding of the challenges and Read More

The office technology industry is extremely competitive. Finding ways to maintain momentum in the sales process and shorten your sales cycle can mean the difference between getting a contract signed and losing business to a competitor. Though getting your customer to sign on the Read More

As a dealer of office equipment, you understand that nothing in business is static. Industries change, the needs of your customers evolve, and you may experience some staff growth and/or turnover within your teams internally. When it comes time to sell office equipment or Read More

I recently attended Hubspot Inbound 2018, which is like the Lollapalooza of marketing. This year, a record 24,000 attendees flooded the Boston Convention & Exhibition Center to get inspired, network and learn how to grow their businesses via sales and marketing—specifically Read More

Reverse Engineering the Lead Funnel Every time we conduct a survey of our office equipment dealers, we ask what their top challenges are in the coming year. And every year since I can remember, one of the top three challenges is “Securing net new business”. (As a side Read More

We all know that without growth, businesses can’t thrive; the office technology industry is no different. A focus on growth can influence dealers to put blinders on and think solely about net new business. While net new business is important, it costs at least seven times more to Read More