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In The News
June 3, 2010 - Scottsdale, AZ

DBL DISTRIBUTING, INGRAM MICRO'S CONSUMER ELECTRONICS DIVISION, FOCUSED ON 3D TECHNOLOGY

With 3D Technology on the Horizon, DBL is Focused on Providing Customers the Complete Package of Products and Accessories


SCOTTSDALE, AZ. – June 3, 2010
– DBL Distributing, Ingram Micro's Consumer Electronics Division and one of the largest distributors of Consumer Electronics in the United States, is prepared to answer the demands of 3D products and accessories with the partnerships of its valued manufacturers. DBL anticipates a surge of consumer demand as the product emerges in the marketplace. DBL has positioned itself at the forefront of this new technology with aggressive marketing tactics and selling techniques.

After gaining momentum at CES, the consumer electronics industry has witnessed the rapid rise of 3D technology. This technology is beginning to change the way consumers watch movies and television, bringing more emphasis on the entire home theater system. DBL began their aggressive marketing efforts with a 3D Samsung flyer, mailed to DBL customers. Designed with a 3D cover and 3D glasses enclosed, this flyer described the emerging technology and highlighted the Samsung 3D offerings. In addition to the highly engaging sales flyer, DBL began actively marketing with email blasts and flyers. DBL's sales staff has been fully versed in the importance of 3D technology and the complementary products that will encompass the 3D experience.

3D technology is expected to see sharp growth this year in the industry. As a result, DBL is aggressively stocking items that can be used to define the "complete home theater package." Shutter 3D glasses are a crucial accessory to stock with each 3D TV. Consumers will need to upgrade their HDMI cables to HDMI 1.4 to account for the 240 Hz refresh rate needed to stream 3D movies, video games and broadcasts. Monster Cable's 1000hd ultimate high speed HDMI cable boasts a bandwidth greater than 15.8 Gbps to ensure that it streams audio and visual with maximum speed and clarity. Sound systems should be upgraded to ensure that the consumer receives the "full 3D experience" at home. Atlantic Technology's System 8200e THX Ultra 2 free standing speakers will fill the largest domestic rooms with the best speaker quality over a wide range of acoustic settings. For an in-wall speaker that commands the same sound quality, DBL is carrying the IWTS-30 LCR. This speaker infuses the same THX Ultra 2 Performance, but in an in-wall speaker. Most importantly, 3D Blu-ray players will become very important to the new home theater experience. Samsung's new BD-C6900 brings the home theater to life with its powerful 3D functionality. The BD-C6900 is the first Blu-ray player to combine 3D capability, web connected apps, built-in wifi and 1080p up-converting into one product.

"3D Technology is a lucrative opportunity with a substantial growth opportunity to sell an abundance of complementary products to consumers. As consumers upgrade their televisions, retailers have the opportunity to sell the entire entertainment package, including 7.1 channel speaker systems, HDMI 1.4 cables, 3D glasses, 3D Blu-ray players and complementary accessories," states Tim Coakley, Vice President of Vendor Management and Marketing. "DBL has engaged with our dealers on the importance of selling the entire home theater package through our innovative 3D Samsung flyer, aggressive email campaigns and knowledgeable sales staff."

3D Gaming is also creating a buzz in the consumer electronics industry. As many of the gaming platforms develop games that feature this new technology, consumer will need to upgrade their home theater to accommodate this enhancement. As consumers continue to grasp 3D gaming, DBL expects a surge in gaming accessories. "3D gaming is taking this technology to another level of functionality and adoptability," Coakley stated. "This new channel opens new and exciting areas of growth for this technology and the complementary products. The consumer demand for 3D gaming will only grow as consumers experience video gaming at a whole new level."

About DBL Distributing, the Consumer Electronics Division of Ingram Micro
DBL Distributing is the consumer electronics division of Ingram Micro and the top national distributor of consumer electronics accessories and related products, solutions and services. With more than 30,000 retail customers nationwide, it is headquartered in Scottsdale, AZ with distribution centers located in Jonestown, PA and Mira Loma, CA. DBL carries a large portfolio of more than 80,000 consumer electronics and information technology products and offers a "no minimum" order policy and same day shipping for orders placed before 5:00 pm PST. DBL is an active member of CEA, CEDIA, PMA, PARA and NAMM. For more information please visit
www.dbldistributing.com or call 800.733.6766.

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